IT's role in busines technology pressures

IT plays a role in business technology by serving as a measure of what is to be expected in the industry.  There have been concerns about rather or not Xerox will survive the new age of technology. With electronic signatures, fax, and other ways business can be done without the use of white papers, Xerox must find ways to stay in the game by offering services and products that their customers need. They have expanded their market far beyond copiers, printers, and fax machines, but have developed products and service that compete with the way business is done today.