Some of the response strategies for Xerox were to develop new ideas and offering to their customers. A diverse product line would allow for an expansion in their customer base. Expanding industry involvement allows for Xerox to take advantage of sales opportunities, therefore increasing revenue. To sum it up, "We operate in over 160 countries worldwide. We provide the industry’s broadest portfolio of document technology, services and software, and the most diverse array of
business processes and IT outsourcing support through a variety of distribution channels around the world." (Xerox, 2011)
http://www.xerox.com/assets/pdf/2011_Annual_Report.pdf
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